◆ The verdict · graded on go-to-market
BigID is graded B+ — GTM Exposure Index 71 — in the Data Security division of the Markets InSecurity Kumite, Light-Heavyweight class.
B
01Tale of the Tapelive metrics
Funding
$320M
ARR
$100M+
Capital
VC · unicorn · $1B+
Belt
Purple · 3
02GTM Exposurethe portrait · 7 dims
Seven-dimension portrait generated from the GTM Exposure Index — including AI Citation density across LLM search engines.
◆ AI CITATION · 7th dimensionrefreshed 2026-06-14
Cross-engine score80/100
Engines testedPerplexity · OpenAI · Gemini · Claude
Citation count4 across 1 queries
Share of category100%
03Scouting Reportpartial · operator read
The data-security-meets-privacy-and-governance independent — first DSPM vendor to cross $100M ARR, a Forrester Wave leader in discovery and classification. But the valuation has been flat since its 2020 unicorn round, and its universal AI-citation is won off its own content (bigid.com), not its standing — the Citation Mirage in a single fighter. Owns the governance/privacy convergence; momentum is the open question.
🔒Alliance & M&A dimensionsRoS PRO
PARTNERS Announced partnerships — alliance / OEM / channel / integration
OVERLAP Partnership-ecosystem overlap vs. rivals
M&A Acquisition-likelihood — partnership orbits + corporate-VC backing
CAPITAL Lead-investor tiers — clean VC / PE / founder read
◆GTM Exposure Index — by dimensionillustrative · /100
| Dimension | Code | Score |
|---|---|---|
| Positioning | POS | 72 |
| Demand | DEM | 70 |
| Category | CAT | 78 |
| Durability | DUR | 68 |
| Channel | CHN | 72 |
| Resilience | RES | 62 |
| AI Citation | CITE | 80 |
| Composite exposure | EXP | 71 |