◆ The verdict · graded on go-to-market
Normalyze is graded B− — GTM Exposure Index 60 — in the Data Security division of the Markets InSecurity Kumite, Retired class.
N
01Tale of the Tapelive metrics
Funding
$26.6M
Exit
→ Proofpoint
Capital
Acquired → Proofpoint
Belt
Blue · 2
02GTM Exposurethe portrait · 7 dims
Seven-dimension portrait generated from the GTM Exposure Index — including AI Citation density across LLM search engines.
◆ AI CITATION · 7th dimensionrefreshed 2026-06-14
Cross-engine score50/100
Engines testedPerplexity · OpenAI · Gemini · Claude
Citation count1 across 1 queries
Share of category25%
03Scouting Reportpartial · operator read
The DSPM pioneer — agentless One-Pass Scanner, Gartner Cool Vendor — absorbed by Proofpoint in October 2024, the seventh DSPM startup swallowed since 2023. The tell isn't only the exit; it's that the engines still name Normalyze in best-DSPM answers months after Proofpoint folded it into a unified DLP+DSPM platform. The citation graph runs months behind the deal flow.
🔒Alliance & M&A dimensionsRoS PRO
PARTNERS Announced partnerships — alliance / OEM / channel / integration
OVERLAP Partnership-ecosystem overlap vs. rivals
M&A Acquisition-likelihood — partnership orbits + corporate-VC backing
CAPITAL Lead-investor tiers — clean VC / PE / founder read
◆GTM Exposure Index — by dimensionillustrative · /100
| Dimension | Code | Score |
|---|---|---|
| Positioning | POS | 70 |
| Demand | DEM | 58 |
| Category | CAT | 75 |
| Durability | DUR | 52 |
| Channel | CHN | 58 |
| Resilience | RES | 40 |
| AI Citation | CITE | 50 |
| Composite exposure | EXP | 60 |